Marketing BA (Hons)
This course is taught from our London campus – prepare for your career in marketing and explore topics including branding, product development and advertising as you study at our London campus. Work with clients and business on live projects and build your professional network as you study.
Key information
UCAS code:
N501
Typical offer:
112-120 UCAS points from 3 A levels, or equivalent
Showing content for section Overview
Overview
Learn to craft and manage marketing campaigns, build brands, support key aspects of business and build your digital marketing portfolio on this BA (Hons) Marketing degree. Study in London surrounded by inspirational business, people and fellow students.
Whether you want to work in marketing at a local, regional or national level, this marketing course gives you the tools you need to succeed as a marketing professional.
You’ll develop your industry knowledge and skills throughout your degree and have opportunities to complete certificates in digital marketing areas such as SEO and Google Ads. As well as gaining an in depth understanding of your industry, you’ll improve your soft skills such as communication, problem solving and the ability to work effectively in a team.
By choosing our London campus you’ll benefit from a lively city and use our flexible learning spaces. With opportunities to attend networking events for business leaders and industry professionals, you’ll build your network and meet other digital marketers before you graduate.
You’ll graduate with an deep understanding of how marketing interacts with all working parts of a business, and be ready to apply your skills as a marketing specialist in your future workplace. With key knowledge, experience, and skills in specific creative tools and software, you’ll be ready to start your digital marketing or business career.
Your new home at UoP London
Get a feel for our purpose-built UoP London campus in the heart of lively Waltham Forest, the capital's first Borough of Culture.
Come along to an Open Day
Want to experience UoP London for yourself? Come along to an Open Day to engage with our passionate academics, chat with current students and explore our brand new campus building.
Course highlights
- Discover key aspects of marketing including sales, digital marketing, branding and advertising
- Work on live client projects and apply your knowledge to real-life business problems
- Access certifications in tools, software and skills such as SEO, Google Ads and Google Analytics
- Use and analyse marketing data
- Build your industry connections as you network with marketing professionals and business leaders
- Hear from industry guest lectures to gain valuable insights into current practice
- Choose modules, projects and practical opportunities that appeal to you
- Attend networking events for the local business community
- Learn from experts in the field with direct industry or academic experience
Business and management studies at the University of Portsmouth is ranked 4th of the modern universities for research quality
Research Excellence Framework (REF) 2021
Accreditation
Contact information
Clearing is open
This course is available through Clearing.
Discover how Clearing works
Clearing 2024 opens on 5 July and closes on 21 October
Every year thousands of students find their ideal undergraduate course through Clearing. Clearing matches students who are looking for a different course or university from their original choice, or who are applying for the very first time after 30 June, to courses that universities still have places on.
The majority of people apply through Clearing once they receive their exam results on A level / T level results day (15 August 2024).
You can apply through Clearing if:
- You don't meet the conditions of your offer for your firm (first) or insurance (second) choice courses
- Your exam results are better than you expected and you want to change your course or university
- You don't hold any offers
- You've accepted an offer but changed your mind about the course you want to do
- You're applying for the first time after 30 June 2024
Yes, we welcome Clearing applications from international students and you can apply in exactly the same way as UK students do.
The majority of UK students apply through Clearing once they receive their A level / T level results in August 2024, so as an international student if you already have your exam results you can apply when Clearing opens.
Make sure that you have time to get your visa, funding, and English language certification sorted out before the beginning of term.
If you would like further information or guidance, please contact our international office for advice.
No, it's not too late and you should make your application for student finance as soon as possible. You don't have to wait for your results. You can make your application now and just amend it when you know where you're going to be.
If you've already applied for your student loan, you'll need to log into your account and update details about your new course/university. If you haven't applied for your student loan yet, don't panic. Apply today – it only takes 30 minutes.
Find out more in our Student finance for Clearing guide.
Entry requirements
BA (Hons) Marketing degree entry requirements
Typical offers
- A levels - BBB-BBC
- UCAS points - 112-120 points from 3 A levels, or equivalent (calculate your UCAS points)
- T-levels - Merit
- BTECs (Extended Diplomas) - DDM-DMM
- International Baccalaureate - 29
English language requirements
- English language proficiency at a minimum of IELTS band 6.0 with no component score below 5.5.
We also accept other standard English tests and qualifications, as long as they meet the minimum requirements of your course.
If you don't meet the English language requirements yet, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.
Typical offers
- A levels - BBB-BBC
- UCAS points - 112-120 points from 3 A levels, or equivalent (calculate your UCAS points)
- T-levels - Merit
- BTECs (Extended Diplomas) - DDM-DMM
- International Baccalaureate - 29
You may need to have studied specific subjects or GCSEs - see full entry requirements and other qualifications we accept.
English language requirements
- English language proficiency at a minimum of IELTS band 6.0 with no component score below 5.5.
We also accept other standard English tests and qualifications, as long as they meet the minimum requirements of your course.
If you don't meet the English language requirements yet, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.
We look at more than just your grades
While we consider your grades when making an offer, we also carefully look at your circumstances and other factors to assess your potential. These include whether you live and work in the region and your personal and family circumstances which we assess using established data.
Ideal skills and qualities for this course
You'll get the most out of this marketing degree if you're adaptable and proactive. You should actively engage in your learning and be committed to honing your professional skills. You should be interested in problem solving, and we'll help you develop these skills as you learn.
If you have experience with creative tools and software already then you'll have an idea of what to expect from the software on the course, but this is not essential. You'll get the support you need to develop your skills regardless of whether you have past experience with these tools.
I chose my course because of the variety of options, a great reputation and a stellar support system.
Careers and opportunities
You'll graduate ready to make an impact in the marketing industry and have the skills, qualifications and practical experience to showcase your employability and start your career as a digital marketer.
You'll stand out to employers with experience working on live client projects, whether you completed the marketing consultancy project module or volunteered in industry during your studies.
You'll already have experience using industry software and tools, and you'll leave university with a solid understanding of marketing management and how marketing impacts businesses at all levels.
What jobs can you get with a marketing degree?
Graduates of the Portsmouth campus have secured jobs as:
- marketing executive
- social media account manager
- advertising planner
- ecommerce trading executive
- international project manager
- customer relationship executive
- field marketing executive
- operations manager: sales and marketing
- recruitment consultant
Graduates from the University of Portsmouth have gone on to work for companies such as:
- Microsoft
- Sky
- BMW Financial Services
- FatFace
- Quintessentially (luxury lifestyle management)
- Pendragon (automotive)
- Blue Reef Aquarium
- Immediate Media Co. (content and platforms)
- The Bank of England
Modules
Each module on this course is worth a certain number of credits.
In each year, you need to study modules worth a total of 120 credits. For example, four modules worth 20 credits and one module worth 40 credits.
What you'll study
- Business Accounting — 20 credits
- Business Operations and Systems Management — 20 credits
- Consumer Insights — 20 credits
- Discovering the Marketing Professional — 20 credits
- Managing People in Organisations — 20 credits
- Marketing Principles and Practice — 20 credits
- Creative Communications — 20 credits
- Digital Marketing — 20 credits
- Exploring the Marketing Professional — 0 credits
- Marketing Communications — 20 credits
- Marketing Research Project — 20 credits
- Branding — 20 credits
- International Marketing Project — 20 credits
Core modules:
- Advertising — 20 credits
- Transformative Marketing — 20 credits
- Becoming a Marketing Professional — 0 credits
- Business to Business Marketing — 20 credits
Optional modules:
- Work-based Learning — 40 credits
- Marketing Consultancy Project — 40 credits
- Dissertation (Marketing) — 40 credits
- Strategic Marketing in a Global Environment — 20 credits
We use the best and most current research and professional practice alongside feedback from our students to make sure course content is relevant to your future career or further studies.
Therefore, some course content may change over time to reflect changes in the discipline or industry and some optional modules may not run every year. If a module doesn’t run, we’ll let you know as soon as possible and help you choose an alternative module.
Changes to course content
We use the best and most current research and professional practice alongside feedback from our students to make sure course content is relevant to your future career or further studies.
Therefore, some course content may change over time to reflect changes in the discipline or industry. If a module doesn't run, we'll let you know as soon as possible and help you choose an alternative module.
The majority of your timetabled teaching will be face-to-face and will include:
- workshops
- seminars
- one-on-one tutorials
- practical sessions
- group discussions
As well as face-to-face activities you'll access online sessions and materials to support your studies.
You'll have a personal tutor, student engagement officers and study support staff to help you throughout your degree.
Assessment
How you're assessed will depend on which modules you choose. Your assessment methods are likely to include:
- written reports
- oral presentations
- portfolios
- examinations
- dissertation
During your studies you'll have opportunities to share your work with tutors and receive feedback to help develop your assignments before you submit them.
How you'll spend your time
One of the main differences between school or college and university is how much control you have over your learning.
We're planning for most of your learning to be supported by timetabled face-to-face teaching with some elements of online provision.
A typical week
We recommend you spend at least 35 hours a week studying for this degree.
Your total study time will depend on the modules that you take, but in your first year you can expect to:
- spend roughly 12 hours per week in scheduled teaching activities such as seminars, tutorials, classes and workshops
- spend roughly 21 hours per week studying independently
- use your independent study time to research your subject, read relevant course materials and complete individual and group assignments, course work or project work
You'll probably do more independent study and have less scheduled teaching in years 2 and 3, but this depends on which modules you choose.
Term dates
The academic year runs from September to June. There are breaks at Christmas and Easter.
Supporting you
The amount of timetabled teaching you'll get on your degree might be less than what you're used to at school or college, but you'll get the following types of support via video, phone and face-to-face from our London campus support team to enhance your learning experience and help you succeed:
- academic writing (such as essays, reports, dissertations, projects and literature reviews)
- reflective writing
- critical thinking skills
- delivering presentations (including observing and filming presentations)
- understanding and using assignment feedback
- managing your time and workload
- revision and exam techniques
You'll also have access to a personal tutor to support you in your studies.
If English isn't your first language, you can do one of our English language courses to improve your written and spoken English language skills before starting your degree. Once you're here, you can take part in our free In-Sessional English (ISE) programme to improve your English further.
I chose my course because of the variety of options, a great reputation and a stellar support system.
Course costs and funding
Tuition fees
- UK/Channel Islands and Isle of Man students – £9,250 (subject to annual increase)
- EU students – £9,250 (including Transition Scholarship – subject to annual increase)
- International students – £17,200 (subject to annual increase)
- UK/Channel Islands and Isle of Man students – £9,535 (subject to annual increase)
- EU students – £9,535 (including Transition Scholarship – subject to annual increase)
- International students – £17,200 (subject to annual increase)
Funding your studies
Find out how to fund your studies, including the scholarships and bursaries you could get. You can also find more about tuition fees and living costs, including what your tuition fees cover.
Additional course costs
These course-related costs aren’t included in the tuition fees. So you’ll need to budget for them when you plan your spending.
Additional costs
Our accommodation section shows your accommodation options and highlights how much it costs to live in Waltham Forest.
You’ll study up to 6 modules a year. You may have to read several recommended books or textbooks for each module.
You can borrow most of these from the Library. If you buy these, they may cost up to £60 each.
We recommend that you budget £75 a year for photocopying, memory sticks, DVDs and CDs, printing charges, binding and specialist printing.
If your final year includes a major project, there could be cost for transport or accommodation related to your research activities. The amount will depend on the project you choose.
Apply
How to apply
To start this course in February or May 2025, apply through UCAS. You'll need:
- the UCAS course code - N501
- our institution code - P80
If you'd prefer to apply directly, use our online application forms below:
To start this course in September 2025 or February or May 2026, apply through UCAS. You'll need:
- the UCAS course code - N501
- our institution code - P80
If you'd prefer to apply directly, use our online application forms below:
How to apply from outside the UK
You can get an agent to help with your application. Check your country page for details of agents in your region.
To find out what to include in your application, head to the how to apply page of our international students section.
If you don't meet the English language requirements for this course yet, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.
Admissions terms and conditions
When you accept an offer to study at the University of Portsmouth, you also agree to abide by our Student Contract (which includes the University's relevant policies, rules and regulations). You should read and consider these before you apply.