Mr Giuseppe Vecchietti
Biography
I am Teaching Fellow at the Faculty of Business and Law (part-time appointment) with 15 years industry experience developed in different and heterogeneous sectors (strategic consultancy, marketing consultancy and corporate banking). My interest revolves around corporate strategy, project management, marketing and financial management, and data analytics. Recently, I focused my interest in consumer and financial behaviour.
Research interests
As a PhD student in Marketing, my interest revolves around consumer decision making, and consumer and financial behaviour.
Teaching responsibilities
I teach as Module Coordinator in Project Management and Marketing Analytics at PG level; Consumer Insight and Analytics, Trends in Technology, Collaborative Marketing Project as Seminar Tutor at PG level.
Research outputs
2024
Managing deepfakes with artificial intelligence: Introducing the business privacy calculus
Liyanaarachchi, G., Vecchietti, G., Viglia, G.
10 Oct 2024, In: Journal of Business Research. 186, 10p., 115010