Research outputs
2023
Walk the talk: the Boohoo case study
Freeman, R. C., Goddard, T. A., Nassar, M. A. R. M.
1 Jun 2023, In: Journal of Macromarketing. 43, 2, p. 274-282
Freeman, R. C., Goddard, T. A., Nassar, M. A. R. M.
1 Jun 2023, In: Journal of Macromarketing. 43, 2, p. 274-282