Dr Helen Thompson-Whiteside
Biography
Helen is Associate Professor of Marketing and Society in the Faculty of Business and Law. Winner of the Excellence in Marketing Prize awarded by the Worshipful Company of Marketors 2021. She researches in the areas of gender in leadership and entrepreneurship with a particular interest in institutional theory and the scope of rhetoric to challenge institutional logics. Her work is published in high-quality journals including Journal of Business Research, Psychology and Marketing and International Small Business Journal. She supervises PhD students in marketing related topics and is always keen to hear from prospective students with interesting research ideas that will have a real-world impact.
An award-winning public speaker and coach with over 25 years in marketing roles in the public and private sector, Helen enjoys applying academic learning to current issues and developing the critical thinkers of tomorrrow.
Research interests
Her research interests include advertising, gender in leadership and entrepreneurship and transformative marketing that impacts society.
Research outputs
2024
The role of consumer speech acts in brand activism: a transformative advertising perspective
Fletcher-Brown, J., Middleton, K., Thompson-Whiteside, H., Turnbull, S., Tuan, A., Hollebeek, L. H.
2 Jan 2024, In: Journal of Advertising, 20p.
Research output: Article
2023
Emergence in emergency: how actors adapt to service ecosystem disruption
Thompson-Whiteside, H., Fletcher-Brown, J., Middleton, K., Turnbull, S.
1 Jul 2023, In: Journal of Business Research. 162, 9p., 113800
Research output: Article
2021
How women in the UAE enact entrepreneurial identities to build legitimacy
Thompson-Whiteside, H., Turnbull, S., Fletcher-Brown, J.
23 Nov 2021, In: International Small Business Journal. 39, 7, p. 643-661, 19p.
Research output: Article
How consumers subvert advertising through rhetorical institutional work
Middleton, K., Thompson-Whiteside, H., Turnbull, S., Fletcher-Brown, J.
15 Nov 2021, In: Psychology and Marketing, 13p.
Research output: Article
#Metoovertising: the institutional work of creative women looking to change the rules of the advertising game
Thompson-Whiteside, H., Turnbull, S.
22 Feb 2021, In: Journal of Marketing Management. 37, 1-2, p. 117-143, 27p.
Research output: Article
2020
Something in Adland doesn’t add up: it’s time to make female creatives count
Thompson-Whiteside, H.
1 Sep 2020, In: Business Horizons. 63, 5, p. 597-606, 10p.
Research output: Article
Advertising: should creative women be expected to ‘fake it?’
Thompson-Whiteside, H., Turnbull, S., Howe-Walsh, L.
8 Jan 2020, In: Journal of Marketing Management, 26p.
Research output: Article