Ms Kate Whitman
Summary
Kate is driven by an ambition to leverage experimental research for a nuanced understanding of human behavior, contributing to improved business practices and government policies. Her research focus encompasses the creative industries, behavioral and experimental economics, intellectual property, gender biases, moral reasoning and social decision-making. As a co-author of a published paper and another undergoing minor revisions, Kate has actively contributed to the academic discourse. Her involvement in a published government report and a World Intellectual Property Office report further underscores her impact.
Kate's passion lies in designing experiments with real-world applications, fostering collaborations with policymakers and industry stakeholders. Notably, her associations with the Intellectual Property Office and various creative industry trade bodies have led to support for a successful UK Government funding bid. This unique position enables Kate to produce high-quality academic research with real-world implications.
Prior to academia, Kate thrived in the music industry, directing a marketing consultancy and working at a trade body. As a company director, she honed skills in securing funding, event management, charity collaboration, project coordination, and financial administration. This diverse background proved invaluable in her transition to academia, enhancing her ability to bid for research projects, collaborate with peers, and present at conferences.
Research outputs
2024
Psychological reactance to anti-piracy messages explained by gender and attitudes
Cox, J., Murad, Z., Whitman, K.
24 Jan 2024, In: Journal of Business Ethics, 15p.
2023
The impact of deviant social media influencers and consumer characteristics on purchasing counterfeit goods
Button, M., Shepherd, D., Whitman, K., Wilson, J. M.
6 Jul 2023, In: Deviant Behaviour, 15p.