Dr Muhammad Waqas
Summary
Highly accomplished academic with 9 years of teaching experience and a strong research background, offering expertise in Marketing. As a Senior Lecturer in Marketing at the Portsmouth Business School, University of Portsmouth, I am deeply committed to delivering exceptional instruction and fostering a stimulating learning environment. I possess a proven track record of successfully engaging students through innovative teaching methods. My dedication to academic excellence is reflected in my 15 research publications in esteemed journals such as the Journal of Interactive Marketing, Journal of Brand Management, and International Journal of Hospitality Management, all of which have significantly advanced the field. Additionally, I have actively mentored graduate students and collaborated with esteemed colleagues to enhance scholarly inquiry. With excellent communication skills and a passion for intellectual growth, I continuously strive to make a valuable contribution to the academic community.
Research outputs
2024
Enhancing brand equity through branded content experience on social media: developing and testing a moderated mediation model
Irfan, I., Wajid, N., Waqas, M., Waseem, A.
27 Feb 2024, In: Psychology of Popular Media
Managerial latitude and adaptive selling important roles of salesperson perceived control and work centrality
Ishizaka, A., Khalid, A., Singh, S. K., Usman, M., Waqas, M.
1 Feb 2024, In: Journal of Business Research. 172, 9p., 114441
2023
Factors influencing the potential adoption of portable pork DNA detection device
Ghazali, E., Mohtar, M., Mutum, D., Taha, A. Z., Waqas, M.
18 Oct 2023, In: Journal of Islamic Marketing. 14, 10, p. 2575-2599, 25p.
Enhancing consumption of sustainable transportation: Determinants and outcome of consumer engagement with bike-sharing service
Najmi, A., Waqas, M.
1 Apr 2023, In: Environmental Science and Pollution Research. 30, 18, p. 53411-53423, 13p.
The role of religious advertising and personal selling in enhancing mutual fund purchase intention and sales in Pakistan: a managerial perspective
Mian, S. J., Nazir, N., Waqas, M.
2 Jan 2023, In: Journal of Islamic Marketing. 14, 1, p. 43-60, 18p.
Consumer repurchase intention of smart wearable devices: an extension of the technology integration model
Ghazali, E., Hamzah, Z. L., Rahman, R. B., Waqas, M.
1 Jan 2023, In: International Journal of Technology Marketing. 17, 1, p. 78-98, 21p.