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Experimental Research Cluster

Discover our experimental research In economics, business and law

Members of the faculty of Business and Law have been conducting experimental research since 2002. A growing number of laboratory and online experiments led to the foundation of the Behavioural Analytics Research Laboratory (BARE Lab) in 2017 and finally the Experimental Research Cluster in 2023.

The cluster brings together researchers from various disciplines within the faculty of Business and Law and it includes a large group of collaborators from other faculties and universities, both in the UK and overseas. The cluster provides research support in all areas of behavioural and experimental research and allows members and collaborators access to the shared lab facilities and protocols for experimental research in the laboratory, online and in the field. 

Explore our research

Behavioural and Experimental Economics

We investigate how psychological, emotional and social factors affect economic decision-making.

Images for behavioural economics webpage. Not for any other use as not high quality image.

Requested by Zahra Murad
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Economics

We're researching how people, businesses, societies and nations manage and allocate scarce resources such as land, labour or capital. Explore our economics research.

pound coins
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Marketing

We're researching existing and emerging business models and consumer segments to give businesses insight into their markets, customers and more. Explore our marketing research.

Vncent Pericard, former footballer turned marketer
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Events

We regularly host guest seminars for our degrees in the School of Accounting, Economics and Finance, and the School of Strategy, Marketing and Innovation. Our upcoming events include a guest talk by Professor Bernhard Kittel on “Norm conformity during the Covid-19 pandemic”. 

Our conferences include the 2022 international Conference on Decision Making, hosted by Wolfgang Luhan. 

Our staff

Wolfgang Luhan Portrait

Media ready expert

Dr Wolfgang Luhan

Associate Professor in Behavioural Economics

wolfgang.luhan@port.ac.uk

Economics and Finance

Faculty of Business and Law

PhD Supervisor

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Giampaolo Viglia Portrait

Professor Giampaolo Viglia

Professor of Marketing

Associate Head (Research and Innovation)

giampaolo.viglia@port.ac.uk

Marketing

Faculty of Business and Law

PhD Supervisor

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Zahra Murad Portrait

Media ready expert

Dr Zahra Murad

Senior Lecturer

zahra.murad@port.ac.uk

Economics and Finance

Faculty of Business and Law

PhD Supervisor

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Richard Yuksel Ekinci Portrait

Professor Yuksel Ekinci

Professor of Marketing and Sales

yuksel.ekinci@port.ac.uk

Marketing

Faculty of Business and Law

PhD Supervisor

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Marta Nieto-Garcia Portrait

Dr Marta Nieto-Garcia

Senior Lecturer

marta.garcia@port.ac.uk

School of Strategy, Marketing, and Innovation

Faculty of Business and Law

PhD Supervisor

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Recent publications

Contact us

To find out more about the cluster and our work, contact: 

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Participate in Paid Economics Experiments

Get paid to make decisions as you interact with others (live and virtually) in choice experiments, strategic settings and many more interesting situations.

Get involved