Global Sport Management (Dual Degree) BSc (Hons)

Through exploration of major events and contemporary issues in sport, you'll gain an understanding of how social, political, and economic factors impact the evolving sports landscape. You'll also be guided to analyse complex issues, and develop the skills to critically evaluate and discuss arguments and counterarguments in sport management.

You'll investigate the development and impact of community-based sports initiatives, examining their objectives within local and national contexts. Through the lens of social theory, you'll explore sport as a social construct, engaging with classical and postmodern theories to analyse its historical evolution, societal role, and its appeal. Core themes include the codification of sport, its influence on gender and identity, and the rise of 'new sports.' By combining sociological perspectives with real-world case studies, you'll gain a comprehensive understanding of how sport functions on both societal (macro) and individual (micro) levels.

You'll explore a three-sector model (public, non-profit, and professional sports) to understand the diverse management environments within sports organisations, covering key functions like operations, marketing, finance, human resources, and strategic management. Core topics include the economic and social factors shaping sports, as well as the essential management skills required across sectors. The module encourages intellectual curiosity and ethical awareness, focusing on social justice issues like equality, respect, and sustainability in sports contexts.

Through a series of practical assessment activities, students will gain hands-on experience in creating and implementing digital marketing strategies tailored to engage audiences online and using various social media platforms.

This module offers a strong practical orientation and enables students to develop essential digital marketing skills while building a portfolio of evidence that showcases their ability to thrive in the workplace.

This module will provide knowledge of human resources and prepare students for their future employment by applying theoretical concepts to solve problems within a sport organisation. Through lectures, seminars, workshops, and tutorials, students will develop their knowledge on key areas of human resources and be presented with problems that happen within work organisations. For their assessment, they will be required to work within a group to develop and propose a plan to rectify an issue, with a short time frame. This will replicate situations that arise in the workforce and require a quick solution to support the business and the people working within the organisation. Formative assessment will prepare them for the summative assessment through creating a proposal and presenting it to their peers and providing feedback.

You'll assess, evaluate and plan for changing needs and demands within sports and leisure activities. Build your skills in strategic planning, programming, recruitment, retention, management of operations, finance and information, and marketing. With global case analyses, you'll explore theory and reflect on engagement in research activity, highlighting areas of strength and weakness within global operational and facility management.

You'll understand the strategies and practices involved in selling sports-related products and services, as well as securing and managing sponsorship agreements. Explore the dynamics of sales techniques, relationship management, negotiation skills, and the creation of compelling value propositions tailored to potential sponsors. The module also addresses the analysis of sponsorship opportunities, activation strategies, and the measurement of sponsorship effectiveness. Through industry relevant assessments and case study examples, learners will gain hands-on experience in crafting and executing sales pitches and sponsorship proposals. This module prepares students for careers in sports sales and sponsorship by providing them with the essential knowledge and skills to drive financial growth and build strong, mutually beneficial partnerships within the sports sector.

You'll gain an understanding of the different processes related to sport event management in the 21st including the key points of considerations in planning and delivering events. You'll demonstrate an understanding of the process of designing and developing an event, including the key considerations of infrastructure, event purpose, the core people needed to planning and deliver the event, along with event structure, health and safety considerations and requirements, and the target audience/client base for the event.

Students will study a wide range of legal sources including elements of criminal and civil law, together with institutional frameworks and dispute resolution systems. Students will learn actively using contemporary and relevant historic sports law issues over a wide range of sporting disciplines.

In this module students will complete a strategic planning exercise in the field of sport management, under supervision from a subject expert and a mentor within industry. This will be a summation not just of this module but also of the prior studies that students have completed up to this point. Students will be supported with lectures and workshops and tutorial sessions in order to explore theoretical concepts and academic scholarship. Theory will also be grounded in real-life experience of collaborative team building, leadership in order to achieve strategic goals.

Formative assessment sessions will occur regularly within the module curriculum and will be directly linked to the summative assessments. This module allows students to develop a critical and reflective knowledge and understanding of their subject, think independently, analytically and creatively, and engage imaginatively with new areas of investigation within and across discipline boundaries within Sports Management. Furthermore, through investigating the strategic management in sport students are able to synthesise new and existing knowledge, be intellectually curious, embrace challenges and seize opportunities for development to generate ideas and develop creative solutions of benefit to the economy and society. In order to achieve this student will be able to locate, access and critically engage with information, using current and emerging digital technologies and communicate clearly and effectively, in a range of forms and to different audiences.

The module takes an applied approach, focussing on contemporary issues within the sports industry through the lens of economics, finance and governance. Topics covered include: Competitive balance in sporting contests, demand for live events, cross subsidisation between leagues, match outcome forecasting, financial sustainability, return on investment, streams of income, corruption, and governance.

You'll examine psychological theories and research across a broad range of topics that are of importance in modern occupational settings, from how to select the best people for a job and what makes a good leader to how to improve employee wellbeing and reduce stress at work. You'll gain an insight into the advantages and disadvantages of different workplace practices, and the steps that can be taken by occupational psychologists to enhance the culture and effectiveness of organisations.

Assess entrepreneurial opportunities and develop a business model as part of a venture creation project, working as part of a team. Produce creative solutions that benefit the economy and society as you reflect on your personal entrepreneurial skills and emerging identity, considering entrepreneurship as a career option.

As a growing sector of the global economy the sports industry presents businesses, governments, national governing bodies and not for profit organisations with significant opportunities. However, in unlocking the potential of sport, professionals working within the industry have to be able to demonstrate strategic vision and leadership coupled with the ability to work innovatively with others as part of a team in order to solve issues and be reactive to an evolving market. You'll also have an opportunity to develop a deeper understanding of their personal and professional characteristics and how they can work with others to develop strong working relationships and successful teams to address strategic issues.

Building on your studies and previous employability work, you'll hone your employability skills, prepare to enter professional employment and apply for professional roles. You’ll revise your career action plan and identify the key outcomes and goals for your desired career. Through a series of tutorials and action learning sets, you'll engage in self-directed career enhancing activities, develop organisational and communication skills, gain relevant experience towards your future career and develop an awareness of industry based professional practice. You'll critically reflect on progress through professional development models, advancing your employability. As part of this module, you'll take part in peer support exercises, strengthening your ability to apply course knowledge and apply theory to professional practice.