Marketing and Management BSc (Hons)
Combining marketing topics with business management principles, the BSc (Hons) Marketing and Management course will help you to explore the synergistic relationship between marketing and management. You'll graduate ready to innovate and excel in the dynamic business world.
Key information
UCAS code:
N520
Typical offer:
120 points to include a minimum of 3 A levels, or equivalent
Showing content for section Overview
Overview
Develop the skills you need to innovate and excel in the dynamic business world on this BSc (Hons) Marketing and Management course.
Combining marketing topics with business management principles, you'll explore the synergistic relationship between marketing and management. Across your studies, you'll gain in-depth knowledge in areas such as consumer behaviour, marketing communications or branding while also studying business topics like accounting, business venturing or human resource management.
You'll also have the chance to choose from several optional modules, meaning you can tailor your course to your own personal interests.
This is a new course and we're finalising the detailed information for this page.
Contact information
Contact AdmissionsEntry requirements
BSc (Hons) Marketing and Management
Typical offers
- A levels - BBB-BBC
- UCAS points - 120 points to include a minimum of 3 A levels, or equivalent (calculate your UCAS points)
- T-levels - Merit
- BTECs (Extended Diplomas) - DDM-DMM
- International Baccalaureate - 29
You may need to have studied specific subjects or GCSEs - see full entry requirements and other qualifications we accept.
English language requirements
- English language proficiency at a minimum of IELTS band 6.0 with no component score below 5.5.
See alternative English language qualifications.
We also accept other standard English tests and qualifications, as long as they meet the minimum requirements of your course.
If you don't meet the English language requirements yet, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.
We look at more than just your grades
While we consider your grades when making an offer, we also carefully look at your circumstances and other factors to assess your potential. These include whether you live and work in the region and your personal and family circumstances which we assess using established data.
Modules
Each module on this course is worth a certain number of credits.
In each year, you need to study modules worth a total of 120 credits. For example, four modules worth 20 credits and one module worth 40 credits.
What you'll study
Core modules
- Business Accounting – 20 credits
- Business Operations and Systems Management – 20 credits
- Consumer Insights – 20 credits
- Discovering the Business Professional – 20 credits
- Managing People in Organisations – 20 credits
- Marketing Principles and Practice – 20 credits
Core modules
- Business Venturing – 20 credits
- Marketing Communications – 20 credits
- Marketing Research Project – 20 credits
Optional modules
- Business Analysis and Decision Making – 20 credits
- Digital Marketing and Social Media – 20 credits
- Event Planning and Marketing – 20 credits
- Managing Product Portfolios – 20 credits
- People Resourcing and Talent Management – 20 credits
Core modules
- Strategic Management and International Management – 20 credits
- Strategic Marketing in a Global Environment – 20 credits
Optional modules
- Business Consultancy – 20 credits
- Business to business marketing – 20 credits
- Critical Entrepreneurship Study – 20 credits
- Dissertation – 40 credits
- International Financial Management – 20 credits
- Operations Strategy and the Supply Chain – 20 credits
- Project Management for Enterprise – 20 credits
- Work Based Learning – 40 credits
Boost your employability by taking an industry-based work placement year with a relevant organisation, with support from our Business and Law Placement Office, the Careers and Employability Service and our Global Engagement Office. Alternatively, you can study abroad and enrich your language skills through a study abroad sandwich year.
This is a Connected Degree
We're the only university that gives you the flexibility to choose when to take a work placement. Take it after your 2nd year, before returning to finish your studies. Or after your final year, connecting you into the workplace.
If you're not sure if or when to take your placement, don't worry. You'll have plenty of time to settle into your studies and explore your options before making your choice.
Changes to course content
We use the best and most current research and professional practice alongside feedback from our students to make sure course content is relevant to your future career or further studies.
Therefore, some course content may change over time to reflect changes in the discipline or industry. If a module doesn't run, we'll let you know as soon as possible and help you choose an alternative module.
Course costs and funding
Tuition fees
- UK, Channel Islands and Isle of Man students – £9,535 a year (may be subject to annual increase)
- EU students – £9,535 a year (including Transition Scholarship – (may be subject to annual increase)
- International students – £17,200 a year (subject to annual increase)
Apply
Ready to apply?
To start this course in 2025, apply through UCAS. You'll need:
- the UCAS course code – N520
- our institution code – P80
If you'd prefer to apply directly, use our online application form.
You can also sign up to an Open Day to:
- Tour our campus, facilities and halls of residence
- Speak with lecturers and chat with our students
- Get information about where to live, how to fund your studies and which clubs and societies to join
If you're new to the application process, read our guide on applying for an undergraduate course.
Admissions terms and conditions
When you accept an offer to study at the University of Portsmouth, you also agree to abide by our Student Contract (which includes the University's relevant policies, rules and regulations). You should read and consider these before you apply.
Finalising this course
All our courses go through a rigorous approval process to make sure they’re of the highest quality. This includes a review by a panel of experts, made up of academic staff and an external academic or professional with specialist knowledge.
This course is in the final stages of this process and is open for applications. If any details of the course or its approval status change after you apply, we’ll let you know as soon as possible and will be here to discuss your options with you.